Send it. That little phrase has deep meaning:  "Wholeheartedly throwing caution to the wind. Doing something that scares you." Life is inherently scary. Feeling sendy is a motto to live by. Sign up. Hit the jump. Book the ticket. Take the course. Apply. Call her. Jump the high dive. Go for it. Do it. And this little Sendy pocket knife is ready to send it wherever life's adventures take you.

So there I was. A few weeks before the announcement of the Cedar knife. And I got an email from CIVIVI. The Cedar name wasn’t available for trademark reasons. Laser engraving on the blade was happening in two days. What do you want to name this knife? I thought about it for a few minutes in mild frustration. The entire story of this knife was built around “Cedar.” The handle texture on the G10 models is from a cedar shake.

I went to college in Cedar City and I love hiking in Cedar Mesa—both places were inspirations for this knife. But sometimes projects you’ve been working on for 2 years don’t go the way they should. Sometimes life throws you curveballs that aren’t what you’d hoped. In those moments, I’d encourage you to watch this classic YouTube video:


“You guys silly? I’m still gonna’  sennnnd it.” I landed on the name “Sendy.” It’s a name taken from the ski, snowboard, skate, and extreme sports world. When you’re “feelin’ sendy,” you just go for it. You drop in. Huck it. Do it. Full send. Steve Jobs called it, “Real artists ship!” He was talking about one of the first Apple computers that just needed to be delivered—make it happen, get it out the door. Send it. The Cedar Sendy has been my lesson in shipping. Sending. And frankly, I hope it inspires you to get a little Sendy too. Get it, amigos.